If you’re a WordPress plugin or theme developer, you need to step back and analyze how much marketplaces take from your profit. The percentages are insane, and you still have to do a ton of marketing on your own. In this quick video, I talk about how we decided to deal with that.

No matter how you look at it, the costs of selling in a marketplace are high, but there’s so much competition that you’re going to have to promote your product outside of that marketplace. Once you invest the time and energy to do that, wouldn’t it be just as easy to funnel your customers into your own store? WooCommerce is simple, and WP License Agent makes selling software licenses (and running a WordPress update server) a breeze!

Steve Talley

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