If you’re a WordPress plugin or theme developer, you need to step back and analyze how much marketplaces take from your profit. The percentages are insane, and you still have to do a ton of marketing on your own. In this quick video, I talk about how we decided to deal with that.

No matter how you look at it, the costs of selling in a marketplace are high, but there’s so much competition that you’re going to have to promote your product outside of that marketplace. Once you invest the time and energy to do that, wouldn’t it be just as easy to funnel your customers into your own store? WooCommerce is simple, and WP License Agent makes selling software licenses (and running a WordPress update server) a breeze!

Steve Talley

Steve is our website & marketing guru, helping companies, organizations and individuals with their online presence. Overseeing the coding and marketing side of a website as well as delving into the highly technical aspects of programming your site, Steve will help you at every step of the way to develop a vision that focuses on delivering your message. In addition, Steve can help you with training or promotional videos – that is, when he’s not spending his free moments with DIY projects, gardening, and enjoying the company of two boisterous English Shepherds.

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